I’ve always been drawn to systems — how technology moves people, how the internet reshapes behaviour, and how simple ideas, executed well, can scale across a country as complex as India.
That curiosity took me from engineering into entrepreneurship. Since then, I’ve been fortunate to work across many of India’s defining digital businesses: Wishup, Swiggy, OYO, Stanza Living, Winvesta, Airblack, FS Life — and my own venture, Baabae, India’s first instant-commerce app.
I grew up as a fauji brat between India and Africa, studied under the Cambridge IGCSE and A-Level system at Legae Academy in Botswana, and later graduated as a Computer Science engineer from PEC Chandigarh.
Today, I work with founders and digital teams to solve the problems that matter most: acquiring users efficiently, designing marketplace engines, improving CM2 and ROAS, and building growth loops that sustain scale.
You can find more of my work on LinkedIn, follow me everywhere as @keshavrai, join my community on Khoj, or listen to my podcast Essentially, where I speak with people building a better India.